Building a Promising Career in Product & Brand Management - Mumbai

A product/brand manager is responsible for delivering a differentiated product in the market. Everyday multiple products get launched into the market, and hence, one needs to be careful in determining which product needs to be created and how to market in order to stand it out from the rest and make it a success.
A product/brand manager must be adept at making strategies and taking informed decisions based on analytics, volatile market conditions, finances, and other aspects that matter. To master the important functions of product & brand lifecycle, one must take up a professional certification programme in product & brand management, from a reputed institute.
Become an Adept Product & Brand Manager
Product and Brand Management: Two sides of a coin
Why do companies value product and brand management certification in India?
How can a product and brand management course benefit?
Enrol in the right Product and Brand Management program
Key Highlights
Product Manager and Brand manager are two different job roles but are closely related to each other. So, if you master both, you not only enhance your knowledge but also brighten your career prospects. Employers consider such candidates a great asset and won’t think twice before hiring or promoting them.
Product/Brand Manager’s salary in India ranges from 5.5 Lakhs to 40.8 Lakhs with an average annual salary of 18.8 Lakhs.
Product and Brand Management: Two sides of a coin
Brand Manager's and Product Manager's roles are related and overlap in many aspects. Both are responsible for key aspects of the product as well as the brand. They need to work in tandem with each other and also with the product development team and the sales & marketing team.
The day-to-day job of a typical product/brand manager will vary according to the size of the company. Nevertheless, on most occasions, product managers work in larger teams. While analysts, researchers, and marketers assist them in gathering information, the designers and developers handle other key functions of the product lifecycle like designing, developing, testing, etc.
A brand manager needs to create awareness about the product and brand, encourage consumers to perceive the product positively, and associate with the brand. For this, he/she needs to understand the target audience, comprehend performance metrics, analyse consumer behaviours, build brand loyalty and brand positioning strategies, and implement various sales and marketing strategies like influencer marketing, events, and advertising campaigns to build a powerful brand.
Why companies value product and brand management certification in India?
An article on Inc.com says, "According to Harvard Business School professor Clayton Christensen, there are over 30,000 new products introduced every year, and 95 percent fail."
So, hiring a sloppy product/brand manager could be the worst mistake any company would make.
Product and brand management go hand in hand. Today, companies know the value and need of developing a good product that has market demand and needs. They are also aware that a good product cannot be a success without seeing the light of the day. This is where marketing and brand building plays a major role.
To know more: https://executive.timespro.com/course/product-management/iim-kashipur-executive-certificate-programme-in-product-brand-management/