VOICE OVER AND ITS ROLE IN VIDEOS - Mumbai

Most companies use videos as an advertising/marketing tool. They are a great way to appeal to and attract your audience. Video production companies always suggest including a voice-over, as it adds value to a video.

A Voice-over is the translation of the narrative script recorded by voice artists. An appropriate voice must be selected depending on the type of video and the target audience.

There are many voice-over categories, like:

Commercial voice-overs: These are voices overs for radio, podcast ads, television, and online videos. They generally centre around the character or the spokesperson who is advertising a service/product to the audience.

Narration voice-overs: These are for technical videos like online tutorials, explainer videos, documentaries, e-learning videos and business training materials. Here, the narrator takes the audience through a story via animation or filmed footage.

IVR: This voice-over is popular in the technical industry, where voice-based systems such as digital assistants (Alexa, Siri, GPS systems), in-app voice narrations, PA systems (used at the airport) etc. are used for communication.

Animation and gaming: Voice-overs used here bring characters and stories to life.

Promos and trailers: Voice-overs are used to advertise upcoming movies, television shows.

A voice-over in your video provides many benefits like:

Gives credibility to your video: Your audience tends to develop a sense of trust in what they hear and anticipate it when they see any audiovisual piece.

Humanises your brand: You may want to give your brand an approachable, friendly element, or a professional and reliable quality. A good voice-over can make your audience feel spoken to and deliver the message to them very well.

Increases conversions: Most videos are created for a commercial purpose like selling products and services, training etc. Adding a voice-over to your video can help increase conversions as audiences are more likely convinced to buy a product that contains explanatory information.

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